in the swing states. and we all, politicians, have to go back to the drawing board because basically, fundamentally the campaigns didn't matter. what mattered were the debates, the storm, the convention, benghazi, the jobs report, the unemployment rate, not those tv ads we all ran. >> there were two things i would improve upon if the republicans want to listen to me. i'm a register conservative. number one, i think it was a mistake not to be more aggressive in the third debate in particular. i don't know who came up with that idea but i said it at the time i thought that was a mistake. and if you look at the democrats, they never left ohio in 2008. they parked, they stayed, they identified every voter and they got them all out in twelve. there's something, you know, i wouldn't -- i wouldn't adopt their model of a mean, vicious campaign predicated on lies and ruining the character of a good man, mitt romney. i wouldn't lay politics that way.